Services
AdvantGroup’s services encompass design and writing primarily for print media and the Web—brand-identity systems, print advertising, mail and e-mail campaigns, print collateral, Web sites, and corporate communications. Read more. >>
How We Do What We Do
The four phases of AdvantGroup’s creative process are designed to help ensure that every finished client project is wholly effective—that it fulfills the client’s vision and is capable of achieving the client’s objective.
Research
Investigation and study—vital to every project’s success—begins our creative process, as we work with the client to develop a more-complete understanding of the project’s requirements. From there, we conduct independent research on our client’s industry and target market to help us determine what creative solutions would best fit the client’s vision and expectations.
Ideation
Next, we explore different ideas and experiment with implementing them, a step that builds a rich store of creative possibilities from which the final solution will emerge. From this collection of ideas, we form the actual creative concepts that we will present to the client, concepts that any one of which could be developed into the right solution.
Development
In this stage of the project, the client becomes even more involved, as we fully develop and refine the creative concept that the client selected. Throughout this time, the client reviews the work in progress and provides input, working with us to polish the work until it suits and satisfies its intended purpose.
Completion
While the creative work is completed by now, our labor is not, because seeing the job through to delivery is essential to its quality and integrity. Our final work involves not only making production preparations but also overseeing production as appropriate and facilitating delivery of all completed project components. Finally, the client's vision is realized!