The Friendly Center, Inc.

The Friendly Center’s executive director requested AdvantGroup’s help to update the 80-year-old family resource center’s brand identity. We created a new brandmark that fully embraced the charity’s history, while clearly communicating the charity’s purpose to both donors and clients. The mission-style arch represents the facade of the original building where The Friendly Center first began serving needy people. The wide doorway and heart symbolize the organization’s welcoming, caring spirit.