Alliant Insurance
Services, Inc.

Specialty Equipment Insurance
Alliance (SEIA) program

Our first creation for SEIA was a sleek, hot brandmark that spoke the language of the automotive specialty equipment industry. Then came a print-ad and direct-mail campaign that communicated Alliant’s passion—and coincided with the 2006 SEMA Show. More recently, a powerful direct-mail campaign targeted auto-parts manufacturers, followed by another ad campaign, this one timed around the 2007 SEMA Show.